If your sales business is competing with much bigger fish, the odds
are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors.
- Includes proven tactics to help small businesses tackle
bigger competitors - Author William T. Brooks is also the author of The New
Science of Selling and Persuasion and How to Sell at Higher
Margins Than Your Competitors - Shows you how to steal market share from bigger vendors
with bigger resources
Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.
About the Authors
William P.G. Brooks has worked with hundreds of companies across dozens of industries to help them improve their sales and sales management training initiatives. He is dedicated to carrying on his father’s mission to help salespeople and their managers grow personally and professionally.
William T. Brooks (1945-2007) was widely
regarded as a leading authority on sales and
sales management. He was the founder, CEO,
and driving force behind The Brooks Group,
growing the company over the course of thirty
years into an internationally recognized sales
and sales management training and consulting firm.
Read More from Will
Follow Will Brooks’ blog posts to hear more of his insights and thoughts on the book and other topics.
